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توظيف العلاقات العامة في مواجهة الأزمات الصحية الإطار المنهجي ك دراسة ميدانية للعاملين في الجيش الأبيض في المؤسسات الصحية
Other Title(s)
Employing public relations in facing health crises : a field study for White Army personnel in health institutions
Author
Source
مجلة العربي للدراسات الإعلامية
Issue
Vol. 11, Issue 11 (31 Jan. 2021), pp.127-151, 25 p.
Publisher
Arab Center for Research and Media Studies
Publication Date
2021-01-31
Country of Publication
Palestine (Gaza Strip)
No. of Pages
25
Main Subjects
Abstract EN
Most of the crises in societies and systems occur as a result of sudden changes that occur in their internal and external structure, far from expectation, and it is often said: that every crisis contains within it the seeds of success and the roots of failure as well, and crises are a phenomenon that accompanies all nations and peoples in all stages of development, advancement and decline, The world today is witnessing the most dangerous crises that are related to the lives of millions of people, and this requires the availability of real will and organized efforts to confront them.
If we look closely at the folds of the major historical events of our country, Iraq, we will see that crises throughout the ages mediate the important stages in the life of the people.
A crisis that moves minds, ignites conflict, and stimulates creativity.
Hence, real ideas have arisen in order to study and analyze crises, and try to get out of them with the least losses, delaying subsequent crises if they cannot be disrupted, and the reality indicates that failure in the crisis handling process increases the complications of crises, and on Despite that, many institutions today do not have plans to deal with crises, so the researcher chose this topic.
Believing in the existence of a close relationship between public relations and the media on the one hand, and health institutions on the other hand, as the latter carries out vital basic tasks that reflect positively on the health and life of the citizen and the permanence of the work of institutions present and in the future, and that any accurate extrapolation of the tasks and duties of these institutions shows us that their work ranges From simple tasks to dangerous tasks such as developing plans to confront the epidemic and protecting the intellectual security of society by addressing health crises.
Therefore, today the public relations institutions in the health departments in Iraq should carry out their simple and solemn tasks, and be institutions with long-term strategic orientations, and have them.
Clear future visions, And with a conscious perception of modern science, as public relations and media officials play a fundamental and strategic role in addressing health crises before, during and after the crisis, and through this research we try to shed light on the most important health crises plaguing the country, taking on the importance of communication activities for relations The public in the Ministry of Health in its response and communicative treatment in times of health crises, as health communication activities work, with the help of mass communication means, to form the opinions and attitudes of the public regarding the crises that accompanied the emergence of the Corona pandemic, as well as ways to address them.
Perhaps the survival of the crisis or its solution depends to some extent on the nature of the communicative treatment that may push towards activating the crisis or vice versa, working to solve it by giving priority to the national interest of the country
American Psychological Association (APA)
القيسي، سهاد عادل. 2021. توظيف العلاقات العامة في مواجهة الأزمات الصحية الإطار المنهجي ك دراسة ميدانية للعاملين في الجيش الأبيض في المؤسسات الصحية. مجلة العربي للدراسات الإعلامية،مج. 11، ع. 11، ص ص. 127-151.
https://search.emarefa.net/detail/BIM-1321260
Modern Language Association (MLA)
القيسي، سهاد عادل. توظيف العلاقات العامة في مواجهة الأزمات الصحية الإطار المنهجي ك دراسة ميدانية للعاملين في الجيش الأبيض في المؤسسات الصحية. مجلة العربي للدراسات الإعلامية مج. 11، ع. 11 (كانون الثاني 2021)، ص ص. 127-151.
https://search.emarefa.net/detail/BIM-1321260
American Medical Association (AMA)
القيسي، سهاد عادل. توظيف العلاقات العامة في مواجهة الأزمات الصحية الإطار المنهجي ك دراسة ميدانية للعاملين في الجيش الأبيض في المؤسسات الصحية. مجلة العربي للدراسات الإعلامية. 2021. مج. 11، ع. 11، ص ص. 127-151.
https://search.emarefa.net/detail/BIM-1321260
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش.
Record ID
BIM-1321260