المسؤولية الاجتماعية أداة لتحسين سمعة المنظمات

Abstract EN

This study aims at identifying the social responsibility of the organizations and their strategic importance in improving the competitiveness of the organizations in the long term.

This is because of their effective influence in building a mental image among the customers of the organization especially at the marketing level.

Social Responsibility.

The results of the study showed that organizations will be able to build a good reputation that is essential for their performance and thus improve their performance.

This will ensure their development and continuity if they are committed to social responsibility towards the stakeholders through the programs provided to them, which will enable them to attract and retain their human resources.

Of customers and customers within the community in which they are active