المتوافقات و المتغيرات الشكلية في الإعلانات التوعوية

Abstract EN

The design achievement is based on several stages that support each other so that the design output is successful and achieves the goal for which it was created, and there is no doubt that the design element is linked in form and content to the idea of the subject of that achievement.

received the idea of its subject, that is why this research came to shed light on the issue of compatibility and formal variables in the design achievement.

the research models identified the awareness advertisements (against the Corona virus) issued by the united nations (UNESCO) published online, within the period represented by the year (2020-2021) and identified the most important search terms, while the second chapter may consist of two sections and included the most important information dealing with the subject of the variable in the third chapter, the research procedures were identified and the selection of (8) models for analysis in order to reach the most important results and conclusions, including : 1-the focus is on the formal element as it is the main element in the communicative process in designing the awareness advertisement.

2-the change and formal conformity include achieving the goal of the awareness advertisement and to be an effective tool in attracting the attention of the recipients.

3-the shape takes a change determined by achieving compatibility with the elements included in the design of the idea of the topic of the awareness advertisement.

it also included the recommendations and the researcher suggested, 1-studying the psychological effects of the awareness advertisements, in addition to the list of sources.