دراسة تأثير بحوث التسويق على تطوير المزيج التسويقي : دراسة حالة مؤسسة باتيميتال بعين الدفلى

الملخص EN

The objective of this research is to study the impact of the marketing research on the Development of marketing mix in company of Batemetal Foundation in Ain Defla, The research methodology which used is the inductive aproch by the descriptive analytical tools, the Study tool which used is the study uses survey as a tool to collect information and using SPSS 20 program.

The results of the study showed that there is a positive impact statistically significant at 5 between the marketing research on the development of marketing mix, However, there are no correlations for marketing research to develop the marketing mix due to the demographic variables except the functional level.