الدور المعدل للذكاء الثقافي في العلاقة بين القيادة التحويلية و الميزة التنافسية : دراسة ميدانية على شركات التأمين بمدينة الأبيض-السودان

Abstract EN

The study aimed to identify the role of the modified cultural intelligence in the relationship between transformational leadership and competitive advantage in insurance companies in El Obeid City-Sudan.

the study assumed a hypothesis: that cultural intelligence modifies the relationship between transformational leadership and competitive advantage.

the study used the descriptive analytical method.

the study relied on a questionnaire in collecting data from the study population of (74) individuals.

the questionnaire was distributed to them and refunded (100%).

also, statistical packages for humanity (SPSS) and path analysis method (Amos) were used.

to test hypotheses.

the study found that cultural intelligence modifies the relationship between transformational leadership and competitive advantage.

the study recommended that managers have the ability to face difficult situations, and show high levels of ethical behavior to achieve quality and excellence in performance.

it also recommended paying attention to cultural values, beliefs and other habits.

in the company and teamwork to reduce costs.