توظيف مواقع التواصل الاجتماعي في التسويق الرياضي

Abstract EN

In recent years, Instagram has gained popularity, making it the fifth most widely used social media site in the world and the15th largest in the world with more than 900 millions subscribers in 2018, according to Alexa.

It is not strange because of the many services and benefits that this network provides to its users.

It has revolutionized the field of visual communication, especially as it depends mainly on the picture in all its dimensions and makes it a means of communicating and conveying ideas and meanings among the peoples of the world.

A degree of professionalism slacking in many other social networks, which enabled the various segments of society to invest this network in their work in different directions and objectives.

This analytical paper tries to highlight the extent of the use of the network in the field of sports, whether by the teams or the players of these teams alike, and to disclose the objectives of this use through the presentation of some international experiences, as well as discussion the issue of challenges and obstacles facing the use of this interactive network in the field of Algerian sports, especially with regard to the degree of digital maturity and awareness of the importance of these communication media in the field of sports in Algeria.