تأثير الذكاء الأخلاقي في تعزيز البراعة التسويقية : بحث استطلاعي لآراء موظفي شركة زين العراق للاتصالات-فرع محافظة المثنى

Abstract EN

The current research seeks to determine the nature of the influencing relationships and the correlation between moral intelligence and marketing prowess at the level of Zain Iraq Telecom Company in Al-Muthanna Governorate.

To achieve this, moral intelligence was measured on three sub-dimensions (empathy, conscience, self-censorship), while the marketing prowess was measured.

Through three dimensions, namely (exploring opportunities, exploiting opportunities, marketing flexibility), the descriptive and analytical approach was relied on in presenting the research topics.

The questionnaire was also used as a main tool in collecting data and information.

The sample was (40) workers in Zain Iraq Telecom, Muthanna Branch, A set of statistical methods and tools were used in analyzing the data represented by descriptive statistical tests, Pearson correlation analysis, and these methods were used on statistical programs (23) SPSS V, and the research reached a number of conclusions, the most important of which is that looking at moral intelligence in general in The various organizations give the impression within the work that moral intelligence is an initiative, a literary and cultural approach, and usually it represents a social edifice with a renewed vision and the extent of its positive impact on the souls of workers.

The research was concluded with a number of appropriate recommendations.