دور المزيج التسويقي الرياضي في تحسين فاعلية الأداء التسويقي الرياضي : دراسة ميدانية في المنظمات الرياضية في إقليم كوردستان العراق

Abstract EN

This research aims to give theoretical structures with regard to sports marketing and marketing performance because of their great importance for sports organizations at the present time as they are among the work strategies of these organizations to achieve competition.

Sports approved by the Iraqi Ministry of Youth as a field for research.

As for the research sample, a group of administrative leaders were selected in four clubs in the Kurdistan region, and their number was (60) administrative, and for data collection, the questionnaire was relied on as a main tool for collecting data related to the field side about The surveyed organizations, and in order to verify the research hypotheses, a set of statistical methods (arithmetic mean and standard deviation) were used, and the program (SPSS.

VER24) was used, and the research reached a set of conclusions, the most important of which is (there is a high awareness by the respondents about the dimensions of this variable the dimension of physical evidence came first, and this confirms that there is a correlation and impact between variables.

Through the conclusions, the proposals were presented, the most important of which requires one of the researched sports organizations is working increasingly to pay attention to the variable of the sports marketing mix in order to be able to keep pace with the ongoing developments as it has a significant impact on the work of the organization.