مدى مساهمة التحديات الاستراتيجية للتحول الرقمي في صعوبة رقمنة الخدمات المالية و سبل مواجهتها استراتيجيا : دراسة تحليلية لآراء عينة من موظفي القطاع المصرفي العام في نينوى

Abstract EN

The research seeks to ascertain the extent to which the strategic challenges of digital transformation contribute to the difficulty of digitizing financial services, and to identify ways to confront them strategically, including his problem focused on Do the strategic challenges of digital transformation contribute to the difficulty of digitizing financial services? What are the ways to confront it strategically? The research is based on hypotheses looking at the correlation and influence between the strategic challenges of digital transformation and the difficulty of digitizing financial services in the banking sector.

The questionnaire was used in collecting data as it is more in line with the nature of the research, and it was analyzed with a package (spss.

ver-20), and it reached several results, the most important of which is that the strategic challenges of digital transformation contribute mainly and very significantly to the difficulty of digitizing financial services in the banking sector and other sectors as well.