الدور الوسيط لجدارة المرونة التكنولوجية في تعزيز العلاقة بين القدرات التكنولوجية و الابداع التقني : دراسة استطلاعية في شركة آسياسيل للاتصالات في العراق

Abstract EN

Technological capabilities constitute an important input for telecommunications companies, maximizing the good use of resources in the organization, and thus enabling organizations to deal better with non-traditional problems, exploit opportunities and enable them to remain within the framework of competition and will be better able to maintain their competitive position in the market.

Therefore, the aim of this research is to show the mediating role of the merit of technological flexibility in the relationship between technological capabilities and technical creativity in Asiacell Telecom Company in Iraq.

Where the researcher used the descriptive analytical method of the study, and the study population included the Iraqi Telecommunications Company (Asiacell), while the study sample consisted of (112) employees of the Asiacell company in the three departments.

And then using the statistical program (SPSS) to show the validity of the research hypotheses.

The research found that technological capabilities contribute to achieving high levels of creativity in Asiacell Telecom, because it allows gradual improvements due to the use of new technologies, and access to a wider scope.

To introduce new products and keep pace with changes in the market.

The research recommends that despite the efficiency of the technological capabilities in Asiacell, it is necessary to start increasing interest in management information systems and work to increase creativity in them, and create an organizational atmosphere in order to form motives for working individuals towards developing capabilities by owning the best equipment and methods represented in a sophisticated infrastructure Developing expertise through continuous training, and enhancing interdependence and relationships between employees and parties interested in the company's work.