دور القيادة الاستراتيجية في تبني سلوكيات التسويق الريادي : دراسة استطلاعية لأصحاب القرار في عينة من المصارف الأهلية في إقليم كوردستان

الملخص EN

The study aimed to identify the strategic leadership, and their role to adopt the entrepreneurship marketing behaviours of a sample of private banks in the Kurdistan Region of Iraq.

The study has initiated a hypothetical diagram, which takes into consideration the direction of the relationship between variables.

The descriptive analytical approach is followed, and a questionnaire designed to collect data.

(85) Questionnaires are distributed, and (70) are returned of which the rate of overall response is (82.4% ).

Some statistical means used to analyze the results and test hypotheses.

Most important conclusions represent the interest banks in all strategic leadership, and the behaviours entrepreneurship marketing.

The research recommended increasing and enhancing the attention on independent variable for being contributing to achieve the dependent variable.