أثر التسويق الحسي في قرار الشراء : دراسة استطلاعية لآراء عينة من المرضى في عدد من المستشفيات الأهلية في مدينة الموصل

Abstract EN

The current research seeks to determine the impact of sensory marketing on the purchase decision.

An exploratory study of the opinions of a sample of patients in a number of private hospitals in the city of Mosul.

In this research, an integrated concept of sensory marketing was reached and the extent of the impact of its dimensions on the purchase decision, and accordingly many questions were raised about The research problem, including (Is there a significant effect of sensory marketing on the purchase decision).

The choice was made for a sample of (40) individuals, and the questionnaire was adopted to obtain the data, and several statistical methods were used in analyzing the data and extracting the results using the statistical program (SPSS).