أثر الإبتكار المفتوح على الأداء التنظيمى : (التغيرات البيئية : متغيرات معدلة)‎

Abstract EN

This study aimed to identify the impact of open innovation (inbound and outbound) on organizational performance, and to identify the impact of environmental changes (technological and market) on the relationship between open innovation and organizational performance in the Egyptian pharmaceutical industry.

To achieve the goal of the study, three basic hypotheses were formulated and tested using the primary data collected through the survey list, and the data were collected through a stratified random sample, and the study sample consisted of 298 senior and middle management managers in 14 Egyptian pharmaceutical companies.

The data analysis and hypothesis testing depended on the path analysis method, which is one of the basic forms To model structural equations using the statistical program Smart PLS V.2.3.7, the study concluded that there is a positive and significant impact of open innovation on organizational performance, and a significant positive impact of environmental turbulences (market and technology) on the relationship between open innovation and organizational performance.