دور ممارسة سلوكيات المواطنة التنظيمية في تعزيز العلاقات العامة في مؤسسات التعليم العالي : دراسة حالة جامعة جيجل أنموذجا

Abstract EN

This study aimed to measure the role of organizational citizenship behaviors in promoting public relations at Jijel University.

And because the study is quantitative, the questionnaire was used as a tool to collect data, as it was distributed among 91 workers, who were chosen by the appropriate non-random sample method.

The study concluded with several results, the most important of which are: the existence of a high practice of organizational citizenship behavior on the part of employees at Jijel University, which reflected positively on the level of public relations, which also recorded a high level, and the study also revealed a statistically significant role for organizational citizenship behaviors in promoting public relations.

In the institution that is the subject of the field study, which explained (51.

4%) of the variation in public relations.