قياس مدى تقبل طلبة الدراسات العليا لتقنية YouTube كمصدر للمعلومات أثناء جائحة Covid-19 في ضوء أنموذج قبول التكنولوجيا (TAM)‎

Abstract EN

The current study aimed to measure the acceptance of graduate students at the College of Education at King Khalid University to use YouTube technology as a source of information during the COVID-19 pandemic.

The Technology Acceptance Model (TAM) was applied as a theoretical framework for measuring YouTube acceptance.

The research followed the descriptive and analytical approach.

By analyzing the data, which was collected using a questionnaire distributed to the members of the study sample consisting of (122) male and female students using correlation and regression analyzes, the results of the study reached the validity and reliability of applying the TAM model as a theoretical framework for measuring the acceptance of YouTube technology.

The results of the correlation coefficients indicated that there is a strong direct relationship between the study variables.

The results of the linear regression analysis obtained from this study also confirmed that perceived ease-of-use and perceived usefulness were significantly and positively affected by perceived enjoyment.

As for the students 'attitudes towards the use of YouTube technology, they were positively affected by perceived usefulness, while there was no significant effect of perceived ease-of-use on the students' attitudes towards.

Besides, the students’ behavioral intention was positively affected by the students’ attitudes towards the use of YouTube technology.