الاتصال المؤسساتي وتعزيز مفهوم الثقافة الإلكترو-تنظيمية باستخدام التعلم التنظيمي

Abstract EN

It is recognized; that communication in administrative and institutional organization, is the focus of the various vital processes and activities, upon which, the institutional communication works to form a relational link between the institution as a building with its various structures, and its external influential environment; this is what constitutes an important dimension of the formation of the identity and culture of the institution, the interaction of organizations as open systems with the growing tide of modern technology, and communication has led to the emergence of a new pattern of organizational culture.

that are adopted and directed by institutions; our research paper, purpose to search for how the concept of the electro-organizational culture has emerged based on the intervention of institutional communication in its formation, relying on the concept of organizational culture and organizational learning, and the various methods of modern technology applied in contemporary management, considering this type of cultures a vital resource for the institution.