الإجراءات المنهجية الإحصائية في الدراسات الكمية لعلوم الإعلام و الاتصال : دراسة في أساليب التحليل الإحصائي لمتغيرات البحث من خلال البرنامج الإحصائي SPSS (V.21.0)‎ متغير الكفاءة الاتصالية انموذجا

Abstract EN

This study is concerned with questioning the methodology adopted in univariate statistical analysis in empirical research, by defining this statistical method, and the data and information it provides in quantitative studies, especially in the field of media and communication sciences.

The statistical program SPSS, in its twenty-first edition, is also employed in the field of humanities and social sciences, due to its availability of various services that are easy to use.

Since the univariate statistical method passes through several stages that cannot be summarized in a research paper, our study will focus on clarifying the stage of selecting variables and presenting the results.

For this purpose, the conceptual and theoretical aspect is supported by an empirical study of the variable "communicative efficiency" of running tires in an Algerian economic institution and we present it statistically, by studying its items on the SPCC scale with procedural use of the demographic features of the research vocabulary..