الانتقادات الموجهة للتسويق و الممارسات التسويقية اللاأخلاقية

Abstract EN

Marketing advocates point out that the ultimate goal of marketing is customer satisfaction.

it is difficult to obtain a clear result and determine whether marketing is ethical or unethical, and from this point of view we touched on a set of points, namely : 1-the nature of ethics 2-the concept of ethics and marketing ethics 3-criticisms of the marketing mix 4-ethical problems in marketing 5-real examples of unethical marketing practices based on this we have tried to present 6-modern organizations and ethical code.

to conclude that the commitment to ethical principles in the practice of any activity in our lives must stem from within us, our honesty with ourselves, and our commitment to ourselves before our commitment to others.