عبر الفايسبوك Apoce الميديا الاجتماعية صناعة جديدة لنشر الوعي الاستهلاكي : دراسة تحليلية لصفحة المنظمة الجزائرية لحماية المستهلك

Abstract EN

The present study aims to identify the crucial role social media plays in raising consumer awareness through the analysis of a sample of the Algerian Consumer Protection Organization (APOCE) posts via Facebook page.

The study follows a descriptive analytical method relying on a questionnaire as a tool for the analysis of the online content available on different websites.

After an analytical reading of the sample unders analysis, the study reaches a set of findings: the page under study seems to be interested in consumer awareness posts and uses the highlighting feature that has to do with electronic content.

Moreover, the page tends to use hashtags as a tool to rank the browser’s areas of interest in consumer awareness posts.

Furthermore, the page of the organization seeks to entrench a set of values, primarily the value of consumer education which is considered as an effective technique in the development and dissemination of consumer awareness.