دور أبعاد إستراتيجية المحيط الأزرق في تحقيق الأداء المتميز : دراسة استطلاعية لآراء عينة من العاملين بمؤسسة إتصالات الجزائر-المدية

Abstract EN

The study aimed to clarify the role played by the blue ocean strategy through its dimensions (increase, exclusion, decrease, innovation) in achieving performance excellence in Medea Algeria Telecom.

Hence, the descriptive analytical approach has been used to analyze the study tool (questionnaire) through SPSS software.

The most important findings showed that the company applies the dimensions of the blue ocean strategy to a high degree, which made it possesses a distinguished position at the local level.

Moreover, there is a positive correlation between the study variables.

The study recommended that the decision-makers in this company should pay more attention to dimensions that have little significance, typically the exclusion dimension, as it is the less important dimension in terms of application.

Therefore, it can be widely applied to achieve different performance excellence levels.