إعلانات قناة سبيس تون والسلوك الاستهلاكي للطفل: دراسة ميدانية لعينة من الأطفال بمدينة سطيف

Abstract EN

This study aims to discover how the consumption behavior of a child is affected by the viewing of advertising broadcast television in the SPACE TOON channel In terms of the components of consumer behavior, namely the cognitive aspect, the desire to buy and the buying behavior, in light of the great follow-up of this channel by children in our society, Therefore, the study targeted children in the age of six through the interview questionnaire as a tool to collect data.

consequently we found that there is a significant impact for those Advertisements on children, In terms of remembering the advertised products, their desire to obtain them, ordering their purchase, and most parents fulfilling the purchase order