The role of customer experience in the relationship between augmented reality and purchase intention in times of COVID-19 : an applied study on the online retail sector in Egypt
Author
Source
Journal of Financial and Commercial Studies
Issue
Vol. 32, Issue 1 (30 Apr. 2022), pp.1-29, 29 p.
Publisher
Beni Suef University Faculty of Commerce
Publication Date
2022-04-30
Country of Publication
Egypt
No. of Pages
29
Main Subjects
Topics
Abstract EN
This paper aims to investigate the impact of Augmented Reality (AR) in creating customer experience and purchase intention from the online shoppers' perspective in Egypt in times of COVID-19.
The research depended on the quantitative research method.
The primary data was collected by an online questionnaire.
Convenience sampling was used.
The sample size was 400.
A total of 384 responses were collected and valid.
The data were analyzed via (SPSS v22).
The results highlighted that there is a significant relationship between AR, customer experience, and purchase intention along with a significant mediation effect.
Additionally, the model has a high ability to predict the consumer purchase intention through AR and customer experience.
The study recommends online retailers to depend on AR as a technology to create a memorable customer experience and purchase intention.
The paper is limited to the online retail sector in Egypt, and findings may be applicable in the other sectors
American Psychological Association (APA)
Musa, Muna Hamid Muhammad. 2022. The role of customer experience in the relationship between augmented reality and purchase intention in times of COVID-19 : an applied study on the online retail sector in Egypt. Journal of Financial and Commercial Studies ،Vol. 32, no. 1, pp.1-29.
https://search.emarefa.net/detail/BIM-1391360
Modern Language Association (MLA)
Musa, Muna Hamid Muhammad. The role of customer experience in the relationship between augmented reality and purchase intention in times of COVID-19 : an applied study on the online retail sector in Egypt. Journal of Financial and Commercial Studies Vol. 32, no. 1 (2022), pp.1-29.
https://search.emarefa.net/detail/BIM-1391360
American Medical Association (AMA)
Musa, Muna Hamid Muhammad. The role of customer experience in the relationship between augmented reality and purchase intention in times of COVID-19 : an applied study on the online retail sector in Egypt. Journal of Financial and Commercial Studies . 2022. Vol. 32, no. 1, pp.1-29.
https://search.emarefa.net/detail/BIM-1391360
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1391360