دور الرشاقة التنظيمية كمتغير وسيط في العلاقة بين براعة الجامعة وسمعتها التنظيمية: دراسة تطبيقية على جامعة السلطان قابوس

Abstract EN

The study aimed to detect the impact of organizational ambidexterity at Sultan Qaboos University in both organizational agility and organizational reputation, as well as to investigate the impact of organizational agility on organizational reputation, and then to investigate the ability of organizational agility to play a Mediator role between organizational ambidexterity and organizational reputation.

 The study relied on the quantitative research approach, by designing a hypothetical structural model that expresses the causal relationships between the three variables: organizational ambidexterity, organizational agility, and organizational reputation, and then testing that model by Structural Equation Modeling.

The study data were collected from a sample of (203) academic and administrative staff at Sultan Qaboos University, using three scales, which were Arabized and adapted to the Omani context.

The results of the study showed a direct positive and significant effect of both organizational ambidexterity and organizational agility on organizational reputation, and organizational ambidexterity positively and statistically significant impact on university organizational agility, and the study concluded that the effect of organizational ambidexterity on organizational reputation is a direct impact, and there is a statistically significant partial mediating effect of organizational agility in the relationship between organizational ambidexterity and organizational reputation at Sultan Qaboos University.