إسهام الذكاء الاقتصادي في تحقيق الميزة التنافسية في المؤسسات الصغيرة و المتوسطة : دراسة حالة الوكالات الإشهارية بمدينة مغنية (تلمسان)‎

الملخص EN

The aim of this scientific paper is to explain the extent to which publicity agencies in the city of Maghnia (Tlemcen) rely on the mechanism of economic intelligence and use it in the service of competitive decision.

after analysing the results of a sample of 49 a management framework for the agencies under study by Spss v 25, the study found a relationship between the dimensions of economic intelligence and competitive advantage, as well as a simple regression equation between the two variables.