تأثير مدى إسهام الأداء المستدام في الميزة التنافسية بتوسط المخدومية : بحث استطلاعي في الشركة العامة للصناعات الكهربائية و الإلكترونية

Abstract EN

The research aims to determine the effect of sustainable performance in achieving competitive advantage through servitization, which pushes manufacturers to adopt this trend.

The research problem was embodied in how the company is able to provide distinguished services with products through sustainable performance to achieve competitive advantage.

The research was applied at the General Company for Electrical and Electronic Industries Through a survey of the opinions of a sample of (65) engineers, administrators and technicians, through a questionnaire prepared for this purpose within three axes (sustainable performance, servitization,, competitive advantage).

The results confirmed the presence of a high level of interest in the research variables, as well as a significant effect of sustainable performance in achieving competitive advantage through the mediation of the servitization,