تشخيص واقع تبني استراتيجية المحيط الأزرق في عينة من المؤسسات الجزائرية : دراسة استطلاعية

Abstract EN

This study aims to determine the reality of the adoption of Blue Ocean Strategy in a sample of Algerian firms.

Based on a questionnaire as principal tool, answers of a sample of 117 were analyzed targeting one pivotal representative from each one.

This sample was randomly included 18 willaya, belongs to 16 activities, in addition to a different forms of propriety and size.

The results of Spss v25 program showed that the firms studied adopt BOS to a high degree, with relative diffrencies in its dimensions.

Indeed, Kruskal Walls test has shown that there is no diffrencies in adopting this stratregy regarding to size variable.

The opposite to the approprety variable, which has shown diffrencies to the interest of private institutions, Also to the advertising emballage-print from activity prespective..

The study concludes with a set of recommendations thqt may help managers to a better apply for BOS