توجه المسؤولية الاجتماعية للشركات و أثره على الاستجابة لمتطلبات العملاء في ظل مشاركة العاملين : دراسة عينة من الشركات السودانية

Abstract EN

The study addressed the relationship between social responsibility and the response to the requirements of customers in the context of the participation of employees of companies, and aimed to identify the extent of the impact of the participation of the two years on this relationship, and the study relied on the non-probability sample (facilitator) and designed his questionnaire for data collection, where the number of 354 questionnaires were distributed and retrieved 251 with a response rate of 71% and to ascertain the degree of reliability in the data was used the Test Kronbach Alpha and the study model was built and the development of hypotheses based on the literature of the study, as well as the development of the study measures.

The method of analysis of the path and the model of the structural equation was used to test hypotheses, and the results showed the absence of a relationship between the dimensions of social responsibility and the response to the requirements of customers, and reached a positive relationship between social responsibility and the participation of workers and that participation does not mediate the relationship between social responsibility and response to the requirements of customers.

Based on the results of the study, they were discussed and recommendations and suggestions were made for future studies.