ثقافة المنتجات الحلال : دراسة استطلاعية لاتجاهات المسلمين في الولايات المتحدة الأمريكية اتجاه اللحوم الكوشر باستخدام النمدجة بالمعادلات البنائية

Abstract EN

The aims of this study is to analyze the importance and role of the image of halal products and their impact on Muslim consumer behavior in achieving the purchase decision in the United States of America to reach what is known as the culture of halal among Muslim immigrants to the United States of America, by measuring the impact of the dimensions of the image of halal products on the decision to buy the consumer, To achieve the objectives of the study, a questionnaire was distributed to a sample of 100 Muslim expatriates from the Astoria region in the United States of America, which is known as the Muslim immigrant region, and tested the nature of the relationship between the image of halal and Represented in the kosher meat and norms personal impact on consumer purchase intent, using the statistical program Smart Pls, in addition to the knowledge of the consumer attitude of the Muslim of kosher meat.

The results of the study indicated that there is an effect of the dimensions of the image of halal products on the purchasing decision of the consumer.

This effect does not differ from the dimension of the personal norms of the consumer.