سيميولوجية الخطاب الإشهاري التلفزيوني بين نمذجة الرسالة و نمطية المحتوى
Author
Source
Issue
Vol. 5, Issue 9 (30 Jun. 2021), pp.82-95, 14 p.
Publisher
Azzaytuna University School of Media And Arts
Publication Date
2021-06-30
Country of Publication
Libya
No. of Pages
14
Main Subjects
Abstract EN
In an article by Amina Bakkar on the mechanisms of pilgrims in the Arab television advertising discourse, published on the Arab Observatory of the Press says: "The advertising discourse is based on a structure in which a set of linguistic and non-linguistic signs are interlocked according to certain syntactic rules, aimed primarily at achieving 22 signs of publicity, namely persuasion.
From there, access to the act of acquisition, and publicity rhetoric depends on certain structures, rules and mechanisms to achieve that goal", We will try in this from the above to talk about the psychology of television advertising rhetoric, by addressing the various dimensions, starting with the concept of television advertising and approaches Methodology in the analysis of advertising discourse, along with elements of advertising discourse between characteristics and functions, in addition to some studies in the psychology of television advertising speech.
American Psychological Association (APA)
طبي، منير. 2021. سيميولوجية الخطاب الإشهاري التلفزيوني بين نمذجة الرسالة و نمطية المحتوى. مجلة بحوث الاتصال،مج. 5، ع. 9، ص ص. 82-95.
https://search.emarefa.net/detail/BIM-1419092
Modern Language Association (MLA)
طبي، منير. سيميولوجية الخطاب الإشهاري التلفزيوني بين نمذجة الرسالة و نمطية المحتوى. مجلة بحوث الاتصال مج. 5، ع. 9 (حزيران 2021)، ص ص. 82-95.
https://search.emarefa.net/detail/BIM-1419092
American Medical Association (AMA)
طبي، منير. سيميولوجية الخطاب الإشهاري التلفزيوني بين نمذجة الرسالة و نمطية المحتوى. مجلة بحوث الاتصال. 2021. مج. 5، ع. 9، ص ص. 82-95.
https://search.emarefa.net/detail/BIM-1419092
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش : ص. 94-95
Record ID
BIM-1419092