دور المسؤولية الاجتماعية في تحقيق الميزة التنافسية : دراسة حالة المركب السياحي زينة بيتش Zina Beach بمستغانم

Abstract EN

This study aimed to know the social responsibility dimensions (economics responsibility, law responsibility, ethical responsibility and good responsibility) role in achieving the competitive feature dimensions (least cost, reputation, creativity, response, quality) in business enterprises.

field study has been done on Zina beach tourist center at Mostaganem where a questionnaire included 32 items has been used as a data collection tool with 63 respondents from the stakeholders and beneficiaries of the services of the tourist center under study.

the study sample, and testing hypotheses using (SPSS) program for good objectives achievement.

it has been concluded a set of results as there is a relationship between social responsibility and competitive feature the statistical significance effect among social responsibility dimensions and competitive feature