دور جودة الخدمات فى ولاء العملاء : بالتطبيق على مركز بنون الطبي

Abstract EN

The problem of the research was that the loyalty of customers to the benon medical center is not as required due to lack of attention to the quality of services.

therefore, the problem of research is formulated in the following questions.

main question: is there a role for the quality of services in the loyalty of customers in the benon medical center.sub-questions: what is the role of concrete in the loyalty of customers at the benon medical center.

and the role of reliability in the loyalty of customers benon medical center.

what is the role of safety in the loyalty of customers in the benon medical center.

is there a role to respond to the loyalty of customers in the benon medical center.

the aim of the research is to examine the role of quality of services in the loyalty of customers in the benon medical center.

and identify the role of concrete in the loyalty of customers at the benon medical center.

and study the role of reliability in customer loyalty benon medical center.

and know the role of safety in the loyalty of customers benon medical center.

as well as studying the role of response in the loyalty of customers at the benon medical center.

the hypotheses were: the main hypothesis: there is a role for the quality of services in the loyalty of customers at the benon medical center.

sub-hypotheses: there is a role for concrete in the loyalty of customers at the benon medical center.

there is a role for reliability in customer loyalty at the benon medical center.

there is a safety role in the loyalty of customers at the benon medical center.

there is a role to respond to customer loyalty at the benon medical center.

the research followed: descriptive analytical and historical method and the use of the social survey program spss and the research reached the following results: there is a positive statistically significant relationship between concrete and customer loyalty to the benon medical center.

there is a positive statistically significant relationship between the reliability and customer loyalty of the benon medical center.

there is a positive statistically significant relationship between safety and customer loyalty to benon medical center.

there is a positive statistically significant relationship between response and customer loyalty to benon medical center.

she recommended the following: maintaining the factors that led to positive tangibility among the clients of the center and more attention to the factors of reliability among the customers of the center and maintain the high level of safety and development of the clients of the center and the need to maintain the degree of response towards the center customers.