مساهمة العلاقات العامة الرقمية في التعريف بالمؤسسات الناشئة

Abstract EN

Public relations are important for the development of any private institution in the midst of competition, which in turn has vital functions and roles in improving the image of the institution and introducing it to its various audiences of employees, shareholders, suppliers, consumers and civil society.

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etc Digital PR is an upgraded version of classic PR, which has employed modern technology to develop its functions, reach as many of its audiences as possible, identify itself, gain their trust and attract them to it by developing its communication strategy to keep pace with digital development.

Emerging institutions are at the beginning of the road in dire need of public relations in general and digital relationships in particular to identify themselves in the environment in which they operate.

The more it succeeds in developing its public relations system and using the most effective digital strategies, the more active and large the organization, so digital public relations is an urgent need to introduce and present the organization in its best form.

Hence the idea of our research paper, which examines the relationship between digital public relations and the introduction of startups.