التسويق الأخضر بين الأهمية والاستراتيجيات

Abstract EN

Through this simple research paper, we try to introduce green marketing as a new tributary of development that has acquired marketing concepts and its importance in the sustainability of the institution and its survival and attention to the protection and preservation of the environment, as well as attention to consumers as the supreme goal of every marketing work and from afar that definition and the importance that this concept aspires to achieve, and then clarify the most important marketing strategies that can be adopted by the organization under the banner of green marketing and according to the market sectors for that.

in the latter it was clarified the most important results obtained by the paper through the research and the importance of marketing and green as well as the role it plays in economic development and sustainable development.