طبيعة اتجاهات المستهلك نحو الإعلانات ذات المضامين التسويقية اللاأخلاقية : دراسة ميدانية تحليلية على عينة من المستهلكين الجزائريين

Abstract EN

This research aims to study the nature of the Algerian consumer's attitudes towards immoral marketing advertisements, through the extent of his awareness of the dimensions of negative practices included in these advertisements, as well as the type of impact they have on his trends.

The study concluded that the Algerian consumer has a high awareness of the unethical messages and deceptive marketing contents that advertisements carry aimed at influencing his behavior.