أثر الريادة الاستراتيجية على تحقيق الميزة التنافسية بالتطبيق على شركة سوداني للاتصالات-السودان

Abstract EN

The study aimed to identify the impact of strategic leadership on achieving competitive advantage in its dimensions (quality, lowest cost, and speed in providing service) in the Sudanese Telecom Company - Sudan.

Non-probability (easy), as (106) questionnaires were distributed, from which (106) questionnaires were recovered, and the recovery rate was.(100%) The descriptive analytical approach was used, and to ensure the degree of reliability of the data, the Alpha Cronbach test was used.

The study model was built and hypotheses developed based on the literature of previous studies.

The path analysis method was used to model the structural equation to test the study hypotheses through the statistical packages for social sciences (SPSS) The results of the study showed that strategic leadership has an impact on achieving competitive advantage, and there is a relationship between strategic leadership and quality, there is a relationship between strategic leadership and cost reduction, and there is a relationship between strategic leadership and speed of response, the study recommended that the company should work on creating new ways to market its products and support all initiatives.

Which leads to the improvement and quality of its products.