المشهد اللغوي في مدينة الرياض

Abstract EN

The study aimed to answer a main question: What is the nature of the linguistic landscape in Batha? It is one of the urban areas in the capital of the Kingdom of Saudi Arabia known for its multilingualism.

The research was applied to (313) digital signage.

The objectives of the study were determined in categorizing the marks of the study sample according to a criterion designed by the researcher.

Then the results were analyzed and they showed: The signs of the linguistic scene are modern signs that are consistent with the recommendations of the international workshop on the linguistic scene held in Berne, Switzerland in (2018).

The linguistic scene in Batha is a descending scene.

It stipulated that the Arabic language be written next to the English language, translation and transliteration, and it contained the language of the expatriates.

Marks written in English have become the function of commodifying Western products of social relevance.

The monograms written in Arabic were the owners of the Mahris - the Yemeni Mahra tribe - who wrote the signs of their shops in the Arabic (mono) language rather than the English language; belonging to their Arab identity.

Activating the language policy in the descending scene in order to enhance the Saudi national identity, and to improve the urban linguistic landscape in Batha, one of the tributaries of the quality of life programs emanating from the Kingdom’s 2030 strategy.