التسويق الرقمي في بيئة الأعمال بين متطلبات التكنولوجيا و واقع الممارسة

Abstract EN

Digital marketing is a type of contemporary marketing That is based on the Internet, through its multiple and varied techniques for a specific product or service, such as Internet marketing, social media, mobile devices.

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The marketing mix through digital platforms creates an interactive relationship between the customer or customer and employers.

For the purpose of valuing their products and services, which made many companies around the world take the lead in the digital marketing process thanks to the features that the latter includes, as well as thanks to the reliance of these companies on effective and successful marketing components.