إسهام شبكات التواصل الاجتماعي في بناء رأس المال الاجتماعي: دراسية مسحية على عينة من سكان مدينة الرياض

Abstract EN

In this study, the researcher sought to identify the extent to which social networks contribute to building the interconnective and communicative social capital of the Saudi society, the extent to which members of the Saudi society trust virtual relationships through these networks, and the level of relationship between trust in virtual relationships and the formation of social capital.

The researcher used the survey method for the city of Riyadh in a cluster random sampling method, where 320 questionnaires were distributed to them.

The researcher reached the following results:
The most followed social media is Snapchat, then Twitter, then YouTube.

The extent to which social networking contributes to the formation of interconnective and communicative social capital among members of the Saudi society Medium.

And that the level of confidence of members of the Saudi society in relations through social networks came to a medium degree.

The results showed that there is a direct relationship between trust in virtual relationships and the formation of associative and communicative capital
In the statistically significant differences in the views of the study sample towards the formation of associative and communicative capital according to the different variables (age, gender, income, educational level) the results showed that there were no statistically significant differences in the views of the study sample towards the formation of associative and communicative capital according to the variables of age, gender and income.

and educational level.