دور وسائل الإعلام المختلفة في تنمية وعي المرأة السعودية تجاه التخطيط الشرائي

Abstract EN

The importance of the media comes from being a distinct source, to present knowledge by reformulating reality, presenting it to the public in a simplified form that can be accepted and understood and comprehend the concepts inherent in the programs it provides.

The degree to which individuals depend on media information is the basis for understanding the variables of the time and place of the impact of messages.

The media is based on beliefs and behavior, and purchasing planning seeks to guide Saudi women in general to making a rational purchasing decision based on actual needs, and does not come from personal emotional motives, or those raised by the media through advertisements and other means, which depend on emotional promotion in the first place.

So, purchasing planning is an important part of the family's business, so there is not a single day without the family buying a commodity, as it enables the family to obtain the commodity with the right quality, the right quantity, from the appropriate sources, at the right time and at the right prices, and the family has to take many decisions that can achieve These goals (Zainab Ghulam and Fawzia Al-Awadi, 1994).

Hence, the research problem appears by answering the following question: Is this There are differences between the sample members in setting goals according to the study variables, "educational level, age, work, length of marriage, number of family members, and the monthly income of the family?" The most important objectives of the research were to identify the differences between the sample members in determining the objectives according to the variables of the study (educational level, age, work, length of marriage, number of family members, monthly income of the family, and one of the most important hypotheses of the research is that there are statistically significant differences between the average scores of the sample members.

In setting goals according to the study variables, and the most important results of the research were the existence of statistically significant differences between the average scores of the sample individuals in setting goals according to the study variables, and the research recommended expanding the programs that deal with the purchasing awareness of women in the media, taking into account the use of a simple language that is understood by them.