صور ممارسات الخداع التسويقي في المزيج التسويقي : دراسة حالة : السوق الجزائري لمواد التجميل

Abstract EN

This study aims at pointing out the various methods of marketing fraud and revealing the differences in marketing fraud practices in the Algerian cosmetics market according to the variables of both gender and age, by relying on the descriptive method.

after processing the data with SPSS version 26.00 for 481 people of cosmetics consumers in Algeria, the study found an increase in marketing deception practices in all elements of the marketing mix.

the study demonstrated that there is a difference in marketing deception practices in the Algerian cosmetics market with regard to distribution in favor of males and promotion in favor of females, as well as a difference in these practices in relation to the product only for the benefit of people over 40 years old.