الاتصال التنظيمي من الاتصال إلى الاتصال الإبداعي

Abstract EN

Creativity is closely linked to communication: if the message is the main element of the communicative process, this means that its formulation constitutes the most important conditions for its success.

this is because the message is not an text but also a subject, since it possesses the elements of novelty and originality and as much as it fulfills a very effective function during the communicative process.

whereas, we believe that there is an inescapable relationship between creativity and communication and it lies with the responsibility of the author of the message which must be characterized by enormous competence, performance and creative thinking which are also the qualities that bring him closer to creative.

it is for this reason that one cannot control the inputs of different communication media if he is not armed with cognitive controls that allow him to select the appropriate information and to judge his interaction and reaction to them.

stimuli to which it is exposed.

and since, there are drivers and directives behind the communication processes represented by the patterns that activate the concession behavior between the different parts of these processes.

therefore, communication is not possible without the presence of creative abilities because it also gives the individual abilities which allow him to interact with himself and others.