تقييم المزيج التسويقي السياحي لخدمات العمرة بالوكالات السياحية من وجهة نظر الزبائن : دراسة حالة بوكالتين سياحيتين بشرق الجزائر

Abstract EN

The objective of this article is to evaluate the tourism marketing mix for the services of tourism agencies through the customer's point of view.

since the implementation process has a real practical and scientific importance by checking the services provided by tourism agencies the sample contain customers of two agencies : “Nuba tourism and travel agency” from the province of constantine and “Madiha travel and tourism agency” from the province of mila, both were chosen to assess the degree of their customers' satisfaction concerning the Umra service whence : tourism service, its pricing and promotion.

the study concluded that : there is a statistical significance of the positive impact of the marketing mix of the services provided on the satisfaction of the tourism agencies’ clients, as for the comparative diagnosis, for Nuba agency, there are no statistically significant differences between the satisfaction answers of the study sample towards the mix of its services that can be attributed to the marital and social status, whilst that Madiha agency, there are no statistically significant differences between the satisfaction answers of the study sample towards the mix of its services attributable to the marital status, while the presence of statistically significant differences that can be attributed to the social status.