تفضيل المستهلك الجزائري لمنتجات التنظيف المحلية بدافع النزعة الوطنية

Abstract EN

The Algerian market provides the consumer with many and varied options for various produvts,as ther are of these options what is locally made, and some of theme are foreign-made.

The Algerian consumer acquires what he needs of these products by comparing to a set of criteria such as the quality of the product, its price, its availability, the reputation of its brand, the country of manufacture...

etc.The latter is considered as key factor in influencing the consumer´s decision-making and purchasing decision Some studies revealed that patriotism (national consumer affiliation) is amongthe factors that are of great importance to the consumer in determining or choosing the products he buys .

With this factor – patriotism – we prepared this research paper, where we prepared a survey and distributed it to a group of Algerian consumers to measure the impact of patriotism as a key factor for purchasing local cleaning products