أثر التسويق الوردي على القرار الشرائي: دراسة ميدانيه

Abstract EN

The research aims to find out the impact of the role played by pink marketing in its elements (product - price - promotion - distribution) in the stages of purchasing decision-making for Egyptian women, as well as identifying the impact of demographic factors (age - income - marital status - education level) on the relationship between pink marketing and decision-making.

Egyptian women (before - during - after) to buy ready-made clothes.

Important findings of the research: the necessity of conducting workshops and introductory seminars to understand the pros and cons of pink marketing for non-specialists, and focusing the efforts of marketers in the clothing sector on understanding the needs and desires of women and trying to segment the market sectors according to demographic criteria.

The recommendations: the necessity of paying attention to the clothing sector, in particular, and the rest of the sectors in general, in pink marketing when planning marketing.

Interest in taking feedback, opinions, suggestions and ideas from women who are constantly hesitant to market in commercial communities.