المسؤولية الخضراء للصناعة التسويقية المدعومة بالذكاء الاصطناعي وإنترنت الأشياء: (الاستدامة البيئية والتحول الرقمي إلى الثورة الصناعية الخامسة)‎

Abstract EN

The research addresses a vital topic, which is a critical agenda and an important issue, which is Clean Technologies-powered Sustainable Marketing, in light of the introductions of the Society 5.0, and the birth of Industry 5.0 enhanced by Cyber-Physical Systems (CPS), which is considered a major event around the world.

These research papers aim to identify the impact of harnessing digital innovations on: Optimizing the environmental performance of marketing management by preserving natural capital; Strengthening the tools and means of an environmentally responsible (4Ps) towards Ecosystems; Improving Customer Experiences (CX) by Hyper-Customization and Personalization from the point of view of Green Purchasing and Sustainable Consumption.

The socially successful and ethically responsible marketing industry, through activating Corporate Citizenship and Governance, has a unique and exceptional feature, which is the strong response to scientific progress and technical development.

Eco friendly companies rapidly took the initiative to adapt (AI) algorithms and (IoT) sensors, making the most and optimal use of them in protecting the planet from environmental degradation and pollution, sustaining resources, respecting biodiversity, adopting cleaner production method and the circular carbon economy, and exploiting energy efficiency.

Especially due to the growing dangers and harms of climate change, global warming, and emissions.

In addition, there is increasing pressure from UNEP, ISO, and environmental protection associations, and their massive efforts in creating environmental awareness and combating the dilemma of greenwashing