العلاقة بين مكونات رأس المال الفكري و إقامة مرتكزات تقانة الإيصاء الواسع : دراسة استطلاعية لآراء المدراء في الشركة الوطنية لصناعة الأثاث المنزلي في محافظة نينوى

Abstract EN

The components of production like the natural resources, job, and capital have not been taken the same interest as in the past.

So, the interest has been given recently to the invisible input (immaterial) like information and knowledge.

Today, if someone talks about the knowledge, it means that he talks about the intellectual capital in the organization, and these immaterial inputs effect also the technique of mass customization.

The researchers sought to include these variables in the present study within a thorough frame in an attempt to study the relationship between them.

Generally, the study tries to answer the following inquiries : 1.

Do the managers in the national company for manufacturing domestic furniture have a clear image about the concept of intellectual capital and its components? 2.

Does there a clear image of the managers in the national company for manufacturing domestic furniture about the concept and the importance of the rests of the technique of mass customization? 3.

Do managers in the national company for manufacturing domestic furniture have a clear image about the relationship between the components of intellectual capital and constructing the rests of the technique of mass customization? The study has reached to a set of important conclusions : 1.

There is a significant relationship between the components of the intellectual capital and mass customization technique in the company under study.

2.

There is a significant effect of intellectual capital components and the technique of mass customization in the company under study.

Depending on these conclusions that the study reached, the study has presented a set of recommendations that harmonized with these conclusions like : - The increasing interest of company's administration which under study to include the administration in connection with the intellectual capital and constructing factors of mass customization technique.