Jordanian consumers' perception of shopping centers attractiveness

Abstract EN

This study aimed at establishing a Jordanian perspective of shopping centers attractiveness through identifying the most important factors that have a significant effect on the attractiveness of shopping centers in the Jordanian context.

Data was collected using a questionnaire consisted of 48 "likert" type items from a convenience sample of 573 respondents.

Regression analysis was performed to test the stated hypotheses.

Some factors of the proposed model namely merchandise, atmospherics, entertainment, and security were found to have a significant effect on Jordanian consumer's perception towards shopping centers attractiveness.

This study gives shopping centers' management a better understanding of the factors influencing the consumers' perception towards shopping centers attractiveness in the Jordanian context.