قياس سلوك المستهلك تجاه الأدوية : دراسة استطلاعية تحليلية لآراء عينة من المستهلكين في بغداد

Abstract EN

The subject of consumer behavior toward drugs and analyzing it and trying know its reasons is considered to be one of the important subject for firm involved in drug industry physicians pharmacists, and the consumer himself since it directly related to the life of citizen therefore, the researchers have tried to handle this subject and analytical exploiters study for the opinions of sample of 315 consumers, and the research tried to get into five pivots talked about the purchasing power of the consumer, the consuming and dedicative providing drugs, the control of drugs, and the governmental legislations and finally diverse questions and suggestions, and the theoretical part consider the concept of consumer and his purchasing behavior and the factors affecting the consumer behavior, the theories of consumer behavior the phases of purchasing process for consumer and his purchasing drives.

The practical part analyzed the questionnaire mentioned through wing the frequencies techniques, percentages and the upper accumulated frequencies.

The researches reached several findings and conclusions which were the most important of them is the un appropriate ness of the price with the purchasing power of the consumers and the lack of the meditative and health consciousness of consumers and the workers of the governmental health supervise on drugs.

The research presented several recommendations which were the most important of them is the government support for the prices of the drugs sold in the market to enable all the citizens, and the necessity for reconsidering the legislations that regulate the tasks of pharmacies and the ways of buying drugs, and the necessity for establishing a health satellite channel managed by the Ministry of Health to spread the health and meditative consciousness of the consumers in addition to the necessity of activating the governmental supervision of drugs in the Iraqi market.