الحماية المدنية للمستهلك من الإعلان التجاري المضلل وفقا لأحكام القانون المدني الأردني و مشروع قانون حماية المستهلك الأردني : دراسة مقارنة

Abstract EN

Commercial advertising has recently become a very important aspect of life for both business and individuals because it is an essential tool in promoting products and familiarizing consumers with them.

In order to achieve its objectives، a commercial advertisement must be honest، clear and away from any lies or misleading information.

The main aim of this paper is to study the extent to which the civil consumer is protected from misleading advertisements in the Jordanian Law.

This objective will be achieved through answering several questions: what is the legal characterization of the commercial advertisement? To which extent do the general principles of the Jordanian civil code offer protection to the consumer? Is there any need for special rules for consumer protection than those stated in the general principles of the civil code? To accomplish the objectives of this study، the researcher divided it into three sections.

The first investigates the characterization of the commercial advertisement, whereas the second deals with the protection of the consumer from misleading advertising under the general principles in the Jordanian civil code.

The third section deals with the need for special rules for consumer protection from misleading advertising.