أثر التخطيط الاستراتيجي في أداء العاملين بالمؤسسات الخدمية

Abstract EN

This study addressed the concept of strategic planning and its impact on the performance of employees of service-rendering institutions.

The researcher has used a case study of Sudan University of Science and Technology (SUST).

The study aimed at exploring the impact of strategic planning on employees’ performance as well as identifying their benefits and application in service-rendering institutions so as to build self confidence in the workplace to improve performance.

The problem of the study revolves around the method of how to use the application of strategic planning mechanisms and the problems caused by the improper application of those strategies, in spite of the fact that many managers and employees working at educational and administrative institutions are cognizant of the fact that strategic planning is very important to institutions’ growth and success.

The following conclusions have been reached: · The University employees are aware of the concepts of strategic planning as well as they understand its importance and impact on performance, and the lack of linkage between strategic planning and employees requirements.

· The university does not engage its employees in the preparation of the Strategic Plan, in addition to ineffective training provided to them.

· Based on the study, the following important recommendations have been made: · The University must engage its employees in the preparation of the strategic plan.

· An effective training must be provided by the University to its employees in this regard.

· Introduction of new programs to improve performance.